Thoughts on Developing Sales Relationships

I believe I have a unique perspective when it comes to sales. My personal philosophy from the start of the sales cycle to the end is that I want to be someone that person trusts and hopefully more so, someone that person likes. Keeping this in mind, I often search for a common thread between […]

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Social Media Campaigns Timed with Current Events Can Make a Huge Splash

We have all heard it over and over, “Timing is everything”. Well, that phrase rings even more true in the realm of social media where viral videos pop up over night and different phrases trend for one hour with thousands of tweets. Tim Tebow’s game winning pass in overtime had the highest rate of tweet […]

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Why Ryan Seacrest is NOT the future of media (THANK GOD)

Ryan Seacrest is the man responsible for the Kardashian Influenza, as well as other content-weak media that is  overhyped and made mainstream. He is NOT the future of media, YOU ARE. A disturbing new article by Daniel Roberts, posted on CNN Money, titled “Why Ryan Seacrest (For real!) is the future of media” came out […]

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Creating a Stimulus Through Social Media

A stimulus creates a response in an organism, ranging from pain to pleasure. There are 2 types of stimuli, an unconditioned stimulus and a conditioned one. An unconditioned stimulus is a natural event that produces a natural response, like smelling delicious food and then becoming hungry, or in a more famous example, Pavlov’s dogs salivating […]

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Understanding Your Social Media Audience

Creating a social media presence for your business is a great idea. It is a new way to interact with new and existing customers. It is cost-effective and can have tremendously positive impacts on your business model. Most companies have Facebook, Twitter and LinkedIn accounts that they update and monitor. Use these accounts effectively and […]

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What Is The Point Of Twitter For Small Businesses?

As a small business owner you may think that having a website is complicated enough and that you are happy with what it does for you. Some may even go the next step and set up a simple Facebook Fan Page, which is relatively easy to do and to takes little to no maintenance. You […]

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How Not Having an E-Commerce Website Can Devalue Your Business

Starting a business is hard…very hard. The first few months or even year is most definitely chaotic. It can often resemble putting a puzzle together, sometimes with limited pieces, time and resources. Once a bricks and mortar type of company is up and running and finally converting sales and developing a brand, many business owners […]

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3 Ways to Utilize LinkedIn to Strengthen Your Brand

LinkedIn is the nerd of the social media group. Facebook, Twitter and YouTube are definitely the cool social media websites for all the kids and celebrities. When you begin familiarizing yourself with these social media platforms you will quickly realize that as an individual, specifically a business owner, LinkedIn is clearly your biggest source for […]

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Handling Doubt in Online Ventures and Expansion

When the first stroke of genius hits you for that new venture, whether it be a brand new start up or a new side to your business, there will most definitely be a range of emotions. These emotions will run the gamut of ultra excitement and fist pumping to you feeling extreme solitude and doubt. […]

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Creating a Twitter Following

When joining the world of Twitter you may find yourself a bit lost in this new world of short messages, commonly followed by #(insert random word here). You will begin browsing and eventually come across Justin Bieber or Kim Kardashian, or some other celebrity or prominent figure and notice they have millions of followers. It […]

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